Dublin, Ireland. August 15th 2015

Digital media publisher Impertion is today announcing that it is splitting its "New Enteprise Technologies" community for IT executives into three distinct and separate online communities, each aligned to different personas. The three communities will be:

  • CIOshared.com - a community dedicated to Chief Information Officers and other senior executives focused on business IT.
  • CFOshared.com - a community focused on Chief Financial Officers and senior executives involved in finance, audit, procurement and compliance.
  • MarTechShared.com - a community focused on Chief Marketing Officers and other senior executives from sales, marketing and customer service that are involved with decision making for the growing area of marketing technologies (MarTech).

Speaking about the new communities, Impertion CEO Mike Kelly says: "This is a re-alignment of our community based on feedback from both our Members and Clients. The New Enterprise Community was adopted by new members much more quickly than we had envisaged. By splitting it into distinct groupings we can ensure that each community is kept relevant to members, and that we continue to deliver value to both our members and clients."



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