When it comes to building sales opportunities from completely cold "white space" accounts, technology resellers have a major advantage over OEM's and ISV's. This is because resellers have access to a huge library of content from their vendors which they can co-brand and use for content marketing. And in case you haven't heard, in our new age of technology marketing - "Content is King".

Impertion has built a complete end-to-end lead generation platform into our global community of senior business technology buyers. This platform allows technology resellers to simply "plug in" their own or their vendor's content and use it as a lead generation machine that utilises current best practices in marketing techniques as well as the leading marketing technologies. We are so confident in our performance that we only charge per result.
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